In August 2020, led by Stufish Entertainment Architects, a group of producers, creatives and technical specialists came together to work on a new venue design that would allow concerts to resume during the global pandemic. Stufish had previously created live performance designs for artists such as BeyoncÃ©, U2, Madonna, Rolling Stones, Elton John, Monty Python and Queen + Adam Lambert, as well as permanent theaters in China.
âCreativity defines all the artists and partners we work with,â said Stufish, partner and entertainment architect. Ric lipson in a press release. “At Stufish, we were excited to see what a new kind of collaboration between the arts could produce, as we build a new vision for the future of live entertainment – vertical theater.”
The vertical theater is designed to be built for different social distancing requirements and can accommodate between 1,200 and 2,400 fans. The site will have the ability to include integrated global streaming capability, as well as food and beverage facilities.
“We are committed to the vital importance of arts and culture. We believe they are an essential part of the human experience, of what makes us who we are,” said the founders of the Vertical Theater. Group in a press release. âWe are very excited to be able to bring this innovative new offering to the world of live entertainment at this crucial time for the future of the arts. “
The founders of the Vertical Theater Group are Stufish Entertainment Architects represented by Lipson and Paul Preston; producer of live events and documentaries Holly gilliam, director Katy lipson; production director Jake berry and director and founder of Digital Theater Robert Delamere.
Check out a video clip of the venue’s design below.