New Jacksonville Music Festival Features a Key West-Inspired Genre of Music

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RiverFest on the St. John’s River will feature Trop Rock’s top songwriters and musicians

Brian Burns: “I channel my passion for sailing and event promotion into Sail and Song Promotions.”

Sail and Song Promotions launches Riverfest on the Saint John River September 16, 2022

RiverFest on the St. John’s River will feature Trop Rock’s top songwriters and musicians

I’ve always loved music that evoked images of the ocean and the beach. I was delighted to learn that there was a separate genre for this type of music!

—Brian Burns of Sail and Song Promotions

JACKSONVILLE, FLORIDA, USA, Aug. 19, 2022 /EINPresswire.com/ — If you’ve been ‘wasting away in Margaritaville’ for too long, you might not have noticed that Jimmy Buffett’s hit song spawned an expansion fast-paced recreation and lifestyle brand, including a fun and enjoyable genre of music that celebrates an escapist and tropical mentality – Too Rock.

On the third weekend of September, Friday the 16th through Sunday the 18th, Jacksonville will become the Mecca of Too Rock, showcasing some of its most talented songwriters and instrumentalists, including award-winning Nashville songwriter Jesse Rice, who won ACM, AMA, CMA Awards, Billboard, BMI and SECAC for co-writing Florida Georgia Line’s No. 1 single Cruise.

In addition to Rice, attendees to RiverFest on the St. John River will also see performances by Trop Rock Music Association (TRMA) Singer of the Year Erica ‘Sunshine’ Lee, Artist of the Year Brewer and Musician of the Year, steel drum virtuoso John Patti.

Too Rocker John McDonald, whose current album Islandology has generated nine TRMA Award nominations, will kick off a series of shows on the St. John’s River Water Taxi that will culminate with Jesse Rice’s Sunset Cruise.

According to Brian Burns of Sail and Song Promotions, Inc., organizer of RiverFest on the Saint John River, “I’ve always loved music that conjured up images of the ocean and the beach. I was delighted to learn that there was a separate genre for this type of music!

Burns goes on to explain the roots of Trop Rock: “I believe that Jimmy Buffett originally pioneered this type of music in Key West. Its influence can be seen far and wide through Parrot Head Cubs and the Margaritaville brand as a whole.

The most succinct definition of Trop Rock can be found on the TRMA website, which will present the 13th annual Trop Rock Music Awards at the Key West Theater on Friday, November 4.

“Tropical Rock – or Trop Rock – is a genre of popular music that incorporates elements of Rock and Roll, Country, Caribbean, Reggae…to create a laid-back or ‘escape’ mood. Trop Rock can create its tropical or “island” vibe either with tropical or island instrumentation and production, or with lyrical beach, tropical, or escapist themes, or both.

Burns, a resident of Jacksonville, grew up on Lake Winnebago in Wisconsin boating, sailing and fishing. Although officially retired from his career in business and non-profit management, he continues to tap into his entrepreneurial spirit: “I wanted to create something that would allow me to appreciate music Too Rock other than listening. So I channel my passion for sailing and event promotion into Sail and Song promotions.

RiverFest on the St. John’s River kicks off Friday, Sept. 16 at the Friday Musicale in historic downtown Jacksonville from 11 a.m. to 11 p.m.

Tropical Island, the musical vibes resume Saturday, September 17, with nonstop performances on the St. John’s River Water Taxi from 10:30 a.m. to 9 p.m.

VIP ticket buyers will enjoy an open bar at the DoubleTree by Hilton Hotel Jacksonville Riverfront on Saturday nights from 9-11 p.m., accompanied by a private meet and greet with the artists.

RiverFest on the St. John’s River will culminate on Sunday, September 18 with an intimate singer-songwriter event beginning at 10:30 a.m.

If your favorite tropical libation and a temporary escape from global news and concerns is for you, RiverFest on the Saint John River might be just what you need!

Limited tickets are available: https://sailsongpromotions.ticketspice.com/river-fest

Please see full lineup and schedule: https://sailandsongpromotions.com/posts/3550905708044218120?hl=en

A group rate for Riverfest on the Saint John River is available at the DoubleTree by Hilton Hotel Jacksonville Riverfront: https://tinyurl.com/RiverFestJAX

Brian Burns
Sailing and Singing Promotions
+1 904-413-0849
[email protected]
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