Audiomack Launches “Audiomack Punjabi” to Expand Cultural Reach and Increase International Presence of the Genre

0

NEW YORK, June 8, 2022 /PRNewswire/ — Today, leading music streaming service Audiomack announced the launch of Audiomack Punjabi, a new vertical focused on amplifying the renowned genre, bringing music to new audiences and delivering playlists showcasing the region’s most popular contemporary artists.

As part of the move, Punjabi will appear alongside hip-hop, afrobeats, latin, Caribbean and more from the streaming service’s popular genres. Newly introduced playlists will include Punjabi Verified, 808 Pind (Village), Ishq, Party Pataka, Punjab to CanadaPunjabi Duets and more, which will be updated weekly.

Additionally, Punjabi stars such as Amrit MaanThe PropheC, Himmat SandhouEzu, Jasmine sandals & Gur Sidhou, Karan Aujla, Himanshi Khurana and Baani Sandhu with the late great Sidhu Moose Wala will serve as the inaugural cover stars of Audiomack’s playlists.

“We are thrilled to officially launch the Punjabi genre on the Audiomack platform,” Audiomack co-founder and CMO David Ponte said. “These new playlists and trending section will position Punjabi artists alongside hip-hop, afrobeats and Latin music, rightfully giving them a share of an ever-growing number of hungry music fans. We are confident that Audiomack’s suite of free tools, including the Creator app, supporters and discovery solutions will connect this growing genre with potential fans around the world.Our mission is to be a catalyst for the international growth of the genre, as well as our impact on the popularity of Afrobeats in the West, for years to come and to share the talents of these undeniable artists with Audiomack users.”

A breakdown of each playlist can be found below:

  • Verified Punjabi: The latest addition to Audiomack’s popular Verified series features the most popular Punjabi songs updated weekly.

  • 808 Pind: Punjabi lyrics and vocals soaring to trap, west coast and drill beats, this playlist features the most popular Punjabi subgenres on Audiomack.

  • ISHQ: Ishq is one of many words for love in Hindi/Urdu/Punjabi. This playlist includes both ballads and acoustic guitar songs about heartbreak and love. These themes are popular and this playlist was the easiest to fill with content available on Audiomack.

  • Saada Bhangra: Modern Punjabi Bhangra music was created in the late 1970s when British Indian laborers combined Western instruments with Indian folk songs and harvests. Elements of Indian instrumentation are essential in this genre and although the instrumentation has been updated to draw inspiration from hip-hop, the instruments accompanying these beats are mostly still Indian – strings, drums, etc.

  • Pataka party: Pataka means firecracker. This playlist consists of Punjabi pop, dance and party songs. The songs often sound like other Punjabi subgenres but with a touch of reggaeton or other global pop influences.

  • Punjabi Duos: Playful, often danceable duets about love and romance between male and female singers. While women’s voice share has declined in Bollywood, with both solo songs and duets declining, we have seen duets remain strong as a subgenre of Punjabi songs.

  • Punjab to Canada: Featuring the most popular artists from Canada today and those who talk about it from India.

  • Mutirayan: Mutirayan celebrates women in Punjabi music who have kept it going ever since Surinder Kaur and beyond

The launch of the new vertical pays homage to the rich history and legacy of the genre that originated in India and Pakistan. For Audiomack, this is an opportunity to better serve fans in the global diaspora, educate new listeners on the Punjabi sound and showcase the region’s cultural contributions across the globe.

“Punjabi music has taken hold in the mainstream space like Latin and Afrobeats for a minute. It’s great to see Audiomack have a listening ear and have the foresight to give our music the platform that she deserves, Punjabi artist Jaz Dhami said. “I think Audiomack will help bridge the gender gap even more because it’s not your typical streaming site. Overall, it’s going to help connect artists like never before.”

Beyond Asiathe genre is popular among the huge Indian diaspora across the world.

“We are delighted to formalize the association with Audiomack, enabling our artists and the vast catalog of Punjabi music to reach a global audience as well as other popular genres like hip-hop, afro beats, latin and many others”, Believe Digital Regional Director (Believe – Artist Services, India) Shilpa Sharda said. “This collaboration will be a great addition to our existing brand relationships and a huge opportunity for our artists to grow their fan base internationally.”

To know more about the launch of Audiomack Punjabi, please visit https://audiomack.com/punjabi/trending-now and follow @AudiomackPunjab on Twitter and @audiomackpunjabi on Instagram. More information can be found here.

Quote

View original content: https://www.prnewswire.com/news-releases/audiomack-launches-audiomack-punjabi-to-expand-cultural-reach–increase-the-genres-international-presence-301564238.html

SOURCE Audiomack

Share.

Comments are closed.